The concept has been developed to create an innovative theme park, following the example of the main international amusement parks. The project is aimed to give birth not just to an entertainment place but to a great opportunity for retraining, territorial development, employement and economic growth.
It has been designed to be complementary to the needs and the development of the territory: the right conditions to create a good mix of show, funcionality, culture, economy, management and rehabilitation of the environment, all in a safe way.
Great attention has been given to the loyalty policy instead of make it spectacular. The theme park, with its specific zones, has different opening times allowing entrance for the most part of the day and the year.